Amuse Chou Velvet

Innovative comfort fixing technology not only gives long-lasting color, but also makes your lips comfy without dryness and enables blurring makeup.
Gliding on lips softly as choux cream, color pigment adheres to lips fast, and elastomer gel gives blur effects on it.
The light choux cream texture glides softly, filling up all the wrinkles of lips.
The texture is light as air, moisturizing inside, and fuzzy outside.
The special technology that minimizes turbidity and maximes clearness of color gives natural color pay-off that goes well with your own lips' color.
Chou Velvet achieved vegan certification from France Eve Vegan.
Patented aqua ceramide cares lips on the outside, and permeating small-molecule hyaluronic acid gives elasticity and hydration on the inside. Fragrance is free from allergen.

AMUSE is here to bring good vibes to your day.
A leading K-beauty & lifestyle brand based in Seoul, AMUSE offers beauty products that feature clean, vegan formulas for the environment and sustainability, with the added touch of unique colors.
AMUSE Vegan Beauty Project was initiated based on the respect for the belief that “I am Your Lifesaver – Only the products created in happiness can make our lives joyful,” generating good vibes.
Having started after undergoing extensive research efforts, We offer various types of clean, vegan beauty products, certified by France’s EVE VEGAN which is known for its strict criteria from among global vegan certification organizations.
In the future, AMUSE aims to extend its values and areas to our daily lives to establish a new vegan beauty life that’s all about the brand’s joyful attitude.